Philip Lam, the former Bayern Munich captain and the German national team, demanded more investment in football and women football competitions.
The 2015 World Cup winner wrote in an article for the newspaper “Zelt”: Why do children only get extensive training in youth centers? A rich country like Germany must distribute its resources fairly. The German Football Association should have money thanks to the profitable deal with Nike.
Nike will become the new official supplier of sports supplies to the German Football Association, starting from January 1, 2027.
The partnership extends until 2034, and it is expected that the German Football Association will receive 100 million euros annually (117.2 million dollars), which is much more than what it had received from the previous agreement with Adidas so far.
Although Germany has development centers for youth and talented players for nearly 25 years (there are currently 58 centers), the German Football Association this year has approved three performance centers and three skill development centers for female players.
“Football for women have become a famous sport,” Lam said. It is an ideal time to invest in it. ”
In the European Nations Championship (Euro 2025), the German women’s team arrived for the semi -finals, and bid farewell to the championship after the loss to Spain.
The tournament held in Switzerland scored a record in terms of the mass attendance, where more than 620,000 fans attended, even before the final match, between Spain and England.
Internationally, Lam sees that there is a clear development in women’s football. He said: «In Switzerland, the trend we saw in the 2023 World Cup in Australia and New Zealand continues, and euro 2022 in England. You can see very organized teams, technical skills and great goals. ”
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